Why the iron tracker was developed
The Iron tracker is an innovation program using non-invasive technologies that measures hemoglobin levels and Iron intake deficiencies to screen for iron deficiency anemia, designed to support early detection and effective intervention.
From the beginning, our teams of experts identified a key barrier in anemia screening: traditional blood tests. These common techniques are invasive and often difficult to implement at scale in communities lacking access to healthcare infrastructure.
It is a simple, fast, and non invasive solution combined of a device from our partner (medical device company) as well as Iron intake questionnaire developed by our nutritionists and expert partners. This approach not only improves the user experience but also enables large-scale screening initiatives, particularly in regions where anemia is most prevalent.
Where is the Iron Tracker deployed?
Danone already uses the Iron Tracker in large-scale campaigns across Asia, Africa, and the Middle East, and to date we already screened 1.8 million children in these regions. In partnership with NGOs and local healthcare systems, we are working to expand screening and improve access to nutrition for those most in need.
Thanks to this tool, healthcare providers and community health workers can identify individuals at risk and connect them with iron-rich or iron-fortified nutritional solutions.
Moreover, the data gathered through these campaigns helps us improve our products and better understand the nutritional needs of vulnerable populations.
Amplifying impact through research and innovation
Our work on iron deficiency goes beyond screening. We invest in research to develop nutritional solutions that not only provide iron but also improve its absorption and reduce potential side effects on the gut microbiome .
Clinical trials led by Danone R&I demonstrate the role of prebiotics in enhancing iron absorption. One randomized controlled trial in Kenyan infants showed that prebiotics increased iron absorption and reduced adverse effects on the gut microbiome and inflammation.
Another study explored how synbiotic mixtures, combining specific prebiotics and probiotics, improved gut microbiota and iron status in toddlers.
These findings reinforce our belief that biotics—both prebiotics and probiotics—can play a crucial role in supporting iron nutrition and improving health outcomes for children and adults alike.
> 2Million
children screened to date
Making a lasting difference
At Danone, we see the Iron Tracker as part of a larger commitment to advancing health through food and science. Our partnerships with local health authorities, NGOs, and academic institutions help us drive systemic change. By making anemia screening accessible and supporting iron-fortified nutrition, we aim to make a lasting impact on global health.
