Essentials: Your personal data is collected and used for purposes such as performing our agreement with you (e.g. processing orders and payments), responding to your enquiries, personalising your experience with our services and marketing our products and services (e.g. building customer profiles, evaluating marketing campaign effectiveness), improving our products, services and processes, and complying with legal obligations or defending our rights. The reason we process your personal data depends on the precise purpose, but can be based on the agreement with you, based on Danone’s legitimate interests (see detail in the explanation) or based on Danone’s own legal obligations.
We consider that the legal bases for using your personal data as set out in this Privacy Statement are as follows:
a) Contractual necessity: our use of your personal data is necessary to perform our obligations under any contract with you or to take steps prior to entering a contract with you.
b) Compliance with legal obligations: our use of your personal data is necessary for complying with our legal obligations.
c) Legitimate Interests: our use of your personal data is necessary for our legitimate interests or the legitimate interests of others. Our legitimate interests might include the following:
i. running, growing and developing our business;
ii. operating and ensuring the security of our websites and apps;
iii. ensuring a safe working environment for our staff and visitors;
iv. marketing, market research and business development;
v. providing services to our customers;
vi. placing, tracking and ensuring fulfilment of orders with our suppliers;
vii. investing in and rolling out new products to benefit the communities in which we operate;
viii. for internal group administrative purposes; and
ix. to create profiles (e.g. groups that may have common characteristics) and provide you with personalized messages and tips about products directly, as well as through traditional and social media campaigns based on your interests and preferences. More information on how your personal data is used and how to opt out is explained below in the "Profiling and automated decision making" section of this Privacy Statement below.
Whenever we collect and use your personal data on the legal basis of legitimate interests, we take care it does not outweigh your rights as an individual.
d) Consent: We may process your personal data on the basis of your consent. Where you have given consent, but you later change your mind, you may withdraw your consent by contacting us and we will stop doing processing your personal data in this way. However, if you withdraw your consent, this may impact our ability to provide our products and associated services to you.
The table below shows the purposes for which we collect and use your personal data, as well as the legal bases for our use for your personal data. Further information as to our legal bases is set out below the table. Please note that not all of the uses below will be relevant to every individual: