Creating meaningful, differentiated and enjoyable products that people will adopt at all stages of life

Understanding consumer needs and aspirations

Every day, millions of people—patients and consumers alike—enjoy Danone’s foods and drinks. To meet their diverse needs, we closely observe their habits and expectations at every life stage. Through in-depth research, our teams identify evolving trends and behaviors to create products that are both healthy and enjoyable.

Developing meaningful products

Our mission to “bring health through food to as many as possible” drives us to craft products that are easy to use and offer both great taste and superior nutrition. Across our categories—Essential Dairy, Plant-Based Products, Waters, and Specialized Nutrition—we design recipes that meet the needs of consumers and patients. Each product balances enjoyment, health benefits, and sustainability, contributing to both individual well-being and the planet’s health.

Engaging and co-creating with users

Innovation at Danone thrives on collaboration. At our global R&I centers in Paris-Saclay and Utrecht, we bring together consumers and patients to co-create the next generation of food solutions. Supported by a network of User experience teams, we develop localized solutions that resonate with cultural and local preferences. This collaborative approach allows us to not only meet but exceed expectations, ensuring our products bring delight and satisfaction to every user.

Investing in superior experiences

Consumer and sensory science are the foundation of our R&I strategy. Our experts are dedicated to designing products that deliver unmatched taste, texture, and overall enjoyment. By leveraging user feedback and advanced sensory technologies, we validate that our products stand out as superior in global markets. For us, the user experience extends beyond the product itself: it’s about creating a journey that adds value to every moment, whether through innovative recipes, environmentally friendly packaging, or personalized solutions.

Our commitment to turning consumer needs into products is guided by one goal: to empower healthier, more sustainable lifestyles through food innovation. From the first idea to the moment a product reaches the plate, we focus on creating tasty experiences that inspire trust and well-being.

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